01
Centrical New Quiz with AI
One of Centrical’s core features is the quiz, a gamified learning tool that helps employees improve their skills, expand their knowledge, refresh memory, or take part in company surveys.
As part of an AI project, I had the opportunity to design new Quiz, and make the learning experience more engaging and delightful.
During my time at Matrix, I was the lead designer of AnyWay — a public transportation payment app developed for Isracard.
03
AnyWay App
05
Communi App
Communi App is a side project I co-founded with three partners at the onset of the COVID-19 pandemic. The app aims to connect farmers and small-scale producers directly with consumers, primarily through community-driven sales events.
02
Team Performance Central
At Centrical, I had the opportunity to design one of the most valuable pages for team leaders and managers - an actionable table, that enables them to track employee performance and KPIs, take actions to motivate them and help them get better, compare, mark highlights, sort, save views and more.
04
Harel Design System
As part of my role at Matrix, I led the design and implementation of the design system for Harel Insurance, ensuring consistency and scalability across their digital products.
About me
I’m a Senior Product Designer with a B.Des in Visual Communication from HIT, passionate about turning complex challenges into impactful digital experiences.
Over the past years, I had the opportunity to design for leading brands including Harel, Isracard, NICE and Ministry of Health - where beyond hands-on design, I've managed and mentored product designers, helping elevate both the process and the output.
​
For the past 4 years, I’ve been at Centrical, leading strategic design initiatives and continuing to build experiences that balance business impact with user needs.​
​
When I’m not designing, you’ll find me playing beach volleyball, playing the piano, or chasing after my boys at the playground.