My works
At Centrical, I had the opportunity to design one of the most valuable pages for team leaders and senior managers - an actionable table, that enables them to track agents performance and KPIs, take actions to motivate them and help them get better, compare, mark highlights, sort, save views and more.
Team Performance Central
Centrical Platform Redesign
I led an end-to-end redesign of the Centrical platform. The redesign introduced a unified navigation experience that enables seamless role switching across three user types and includes a UI refresh across all screen types - including tables, lists, cards, and the home page dashboard - ensuring a consistent and delightful user experience.
Centrical Quiz with AI
One of Centrical’s core features is the quiz, a gamified learning tool that helps employees improve their skills, refresh memory and expand their knowledge. As part of an AI project, I had the opportunity to design new quiz experience, using AI research and visual tools, and make the learning experience more engaging and delightful.
Harel insurance Design System
As part of my role at Matrix, I led the design and implementation of the design system for Harel Insurance, ensuring consistency and scalability across their digital products. The system incorporated Harel’s brand colors and custom illustrations, creating an harmonious visual identity.
AnyWay App
During my time at Matrix, I was the lead designer of AnyWay - a public transportation payment App developed for Isracard. The design tailored for teenagers and young adults, and the visual language blended vibrant colors and friendly illustrations to create a fun experience that resonates with a youthful audience.
About me
I’m a Senior Product Designer with a B.Des in Visual Communication from HIT, passionate about turning complex challenges into impactful digital experiences.
For the past 4 years, I’ve been at Centrical, leading strategic design initiatives and building experiences that balance business impact with user needs.​
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Over the past years, I had the opportunity to design for leading brands including Harel, Isracard, NICE and Ministry of Health - where beyond hands-on design, I've managed and mentored product designers, helping elevate both the process and the output.
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When I’m not designing, you’ll find me playing beach volleyball, playing the piano, or chasing after my boys at the playground.